Omnichannel
Selling on TikTok Shop
Start selling on TikTok Shop, a unique sales platform that’s easily accessible through short video presentations. Learn strategies and techniques to increase sales that will help business owners effectively manage their online stores.
What are TikTok Shop and TikTok Seller Center?
TikTok Shop is a rapidly growing social commerce platform that has become a marketplace for buying and selling through the app and website. It stands out for its sales through video content and live sessions. TikTok provides features that support content creators in making videos, allowing shoppers to easily buy products from diverse content.
TikTok Seller Center is the platform for sellers who want to manage their TikTok Shop store. It helps manage products, orders, and promotions all from a single screen, making it easy for sellers to manage their businesses efficiently.
Why Sell on TikTok Shop?
Key strengths of opening a store on TikTok Shop:
Easy Accessibility
TikTok is both a marketplace and a social media platform, meaning high usage rates that increase opportunities for selling products.
Product Presentation
Selling through entertaining and engaging short videos makes sales creative and eye-catching.
Purchase Opportunities
With 100% of TikTok users accessing via mobile, purchasing decisions are made easily.
Number of Users
TikTok is the most popular platform for social commerce, and Thai users are among the largest TikTok audiences globally.
Easy Marketing Access
The Affiliate Program helps increase brand awareness and product visibility through popular creators.
Easy Accessibility
TikTok is both a marketplace and a social media platform, meaning high usage rates that increase opportunities for selling products.
Product Presentation
Selling through entertaining and engaging short videos makes sales creative and eye-catching.
Purchase Opportunities
With 100% of TikTok users accessing via mobile, purchasing decisions are made easily.
Number of Users
TikTok is the most popular platform for social commerce, and Thai users are among the largest TikTok audiences globally.
Easy Marketing Access
The Affiliate Program helps increase brand awareness and product visibility through popular creators.
Types of Sales on TikTok Shop
TikTok Shop Marketplace
This involves setting up a store directly on TikTok Shop, similar to setting up an online store elsewhere. Sellers can create their storefront, showcase products, and customers can purchase through this channel.
TikTok Content with Product Tagging
Sell products through short videos and tag product links, allowing viewers to click and purchase directly. This method reaches the audience quickly, creating engaging and attractive content.
TikTok Live
Sell products via live streaming, allowing sellers to interact in real-time, showcase products, and answer customer questions immediately. This builds relationships with customers and drives purchasing decisions.
TikTok Affiliate
Sell products through the TikTok Affiliate Program, which allows businesses to expand their customer base quickly by collaborating with influencers. Creators promote products, and if sales are made, they receive a commission.
How to Set Up a Shop on TikTok Shop
Register to Set Up a Shop on TikTok Shop
Access TikTok Shop Seller Center via website or app. You can sign up with your TikTok account or with phone/email, and fill in the required information to set up your shop.
Name Your Shop
Choose a name that matches your products or services and is memorable. This name will represent your shop for communication and promotion.
Add Shop Information
Provide details about your shop, such as product descriptions, images, and prices to help interested buyers understand your products.
Set Up Payment Methods
To receive payments, you must set up a payment method in the TikTok app, like linking a PayPal account or other TikTok-supported payment systems.
With these steps, you can start selling on TikTok Shop effortlessly.
Important Considerations Before Selling on TikTok Shop
Before you decide to sell on TikTok Shop, here are key points to ensure a smooth and successful experience:
TikTok Shop Terms and Conditions
Understand TikTok Shop’s policies to comply with regulations and restrictions that may affect your selling activities.
Store Management
Closely manage your store, including payment settings, shipping arrangements, and order tracking.
Engaging Content
Create fun and interesting content that attracts followers and potential buyers.
Advertising and Promotions
Utilize TikTok’s advertising tools to promote your products.
Relevant Hashtags
Use hashtags related to your products or services to help others discover your items.
Trustworthiness
Show transparency about your products—describe benefits, uses, and unique features to build customer trust.
Reviews and Feedback
Respond to customer reviews and feedback promptly and resolve issues quickly.
Sales Monitoring
Track your sales to analyze and improve future sales strategies.
Note that TikTok Shop’s policies are updated regularly, so sellers should always stay informed of changes.
Strategies and Techniques for Successful TikTok Sales
Participate in TikTok Shop Sales Campaigns
Products participating in sales campaigns like Double Day have higher visibility, which increases chances of purchase.
Add Descriptive Information
Add descriptions during promotional periods to highlight the special offer, increasing buying urgency.
Flash Sale
Create time-limited discounts to create urgency, encouraging immediate purchases and drawing attention to your shop.
SLA (Service Level Agreement)
Adhere to service-level standards such as shipping times and customer response to ensure customer satisfaction and platform ratings.
Data-Driven and Research
Utilize analytics tools like TikTok Analytics to plan marketing strategies based on user behavior data.
Algorithm Understanding
Understand TikTok’s algorithm to create more effective content and use popular hashtags to reach your audience.
Market Planning
Plan flexible marketing strategies to adapt to changing circumstances, set clear goals, allocate budgets, and continuously evaluate and adjust plans.
How MyCloud Helps Boost Your Sales on MyCloud Shop
Selling on TikTok Shop with MyCloud’s features will streamline your order management, leading to increased sales.
Connect All Sales Channels
Manage a single inventory across all channels, with real-time updates every 5 minutes for smooth operations.
Connect All Sales Channels
Manage a single inventory across all channels, with real-time updates every 5 minutes for smooth operations.
Full Order Management
Once customers complete payments through TikTok Shop, orders are sent to the warehouse for packing and shipping immediately, including those from TikTok Affiliates.
Full Order Management
Once customers complete payments through TikTok Shop, orders are sent to the warehouse for packing and shipping immediately, including those from TikTok Affiliates.
Warehouse Space and Team
Over 15,000 sqm of storage space to support unlimited business growth, and a professional team that has managed up to 100,000 orders a day.
Warehouse Space and Team
Over 15,000 sqm of storage space to support unlimited business growth, and a professional team that has managed up to 100,000 orders a day.
Integrated OMS & WMS System
Our OMS and WMS systems are designed to work together for accurate and fast data transmission, ensuring smooth order management.
Integrated OMS & WMS System
Our OMS and WMS systems are designed to work together for accurate and fast data transmission, ensuring smooth order management.
On-Time Delivery as per SLA
MyCloud manages orders following the SLA of each platform, ensuring shipments are prepared within 24 hours and dispatched within 48 hours with comprehensive API coverage.
On-Time Delivery as per SLA
MyCloud manages orders following the SLA of each platform, ensuring shipments are prepared within 24 hours and dispatched within 48 hours with comprehensive API coverage.
CCTV Footage as Evidence
Security camera coverage across the entire warehouse ensures every process—receiving, storing, picking, packing, and shipping—is documented.
CCTV Footage as Evidence
Security camera coverage across the entire warehouse ensures every process—receiving, storing, picking, packing, and shipping—is documented.
Data Dashboard
Easy-to-use dashboards provide complete insights into sales and warehouse management.
Data Dashboard
Easy-to-use dashboards provide complete insights into sales and warehouse management.
Double Check Orders Before Picking and Packing
MyCloud’s system double-checks order statuses with TikTok Shop and other marketplaces before starting the picking and packing process.
Double Check Orders Before Picking and Packing
MyCloud’s system double-checks order statuses with TikTok Shop and other marketplaces before starting the picking and packing process.
Triple-Layer Inventory Management
Prevent out-of-stock issues with three layers of inventory—reserved stock, packing stock, and available inventory.
Triple-Layer Inventory Management
Prevent out-of-stock issues with three layers of inventory—reserved stock, packing stock, and available inventory.
Single Inventory for All Channels
Sell a single product across multiple channels simultaneously—stock is automatically updated as soon as an order is placed.
Single Inventory for All Channels
Sell a single product across multiple channels simultaneously—stock is automatically updated as soon as an order is placed.
Support During Promotions with Increased Workforce
During high-sales promotions, MyCloud supports businesses by scaling the workforce in line with increased order volumes.
Support During Promotions with Increased Workforce
During high-sales promotions, MyCloud supports businesses by scaling the workforce in line with increased order volumes.
Use MyCloud for Short Videos with Product Tags for Automated Orders
MyCloud lets you attach product tags in short videos; once an order is placed, MyCloud manages everything, including stock updates every 3 minutes.
Use MyCloud for Short Videos with Product Tags for Automated Orders
MyCloud lets you attach product tags in short videos; once an order is placed, MyCloud manages everything, including stock updates every 3 minutes.
Using MyCloud for Live Selling
MyCloud ensures seamless order processing during live sessions, handling orders as they come in to avoid issues.
Using MyCloud for Live Selling
MyCloud ensures seamless order processing during live sessions, handling orders as they come in to avoid issues.
Boost Sales with Affiliate in Short Videos and Live
Expand sales through Affiliate programs, using influencers who choose well-stocked products to promote.
Boost Sales with Affiliate in Short Videos and Live
Expand sales through Affiliate programs, using influencers who choose well-stocked products to promote.
Live Selling at MyCloud’s Warehouse
MyCloud provides space and equipment for live selling directly from the warehouse, adding credibility and saving time by managing orders in real time.
Live Selling at MyCloud’s Warehouse
MyCloud provides space and equipment for live selling directly from the warehouse, adding credibility and saving time by managing orders in real time.
Connect All Sales Channels
Manage a single inventory across all channels, with real-time updates every 5 minutes for smooth operations.
Connect All Sales Channels
Manage a single inventory across all channels, with real-time updates every 5 minutes for smooth operations.
Full Order Management
Once customers complete payments through TikTok Shop, orders are sent to the warehouse for packing and shipping immediately, including those from TikTok Affiliates.
Full Order Management
Once customers complete payments through TikTok Shop, orders are sent to the warehouse for packing and shipping immediately, including those from TikTok Affiliates.
Warehouse Space and Team
Over 15,000 sqm of storage space to support unlimited business growth, and a professional team that has managed up to 100,000 orders a day.
Warehouse Space and Team
Over 15,000 sqm of storage space to support unlimited business growth, and a professional team that has managed up to 100,000 orders a day.
Integrated OMS & WMS System
Our OMS and WMS systems are designed to work together for accurate and fast data transmission, ensuring smooth order management.
Integrated OMS & WMS System
Our OMS and WMS systems are designed to work together for accurate and fast data transmission, ensuring smooth order management.
On-Time Delivery as per SLA
MyCloud manages orders following the SLA of each platform, ensuring shipments are prepared within 24 hours and dispatched within 48 hours with comprehensive API coverage.
On-Time Delivery as per SLA
MyCloud manages orders following the SLA of each platform, ensuring shipments are prepared within 24 hours and dispatched within 48 hours with comprehensive API coverage.
CCTV Footage as Evidence
Security camera coverage across the entire warehouse ensures every process—receiving, storing, picking, packing, and shipping—is documented.
CCTV Footage as Evidence
Security camera coverage across the entire warehouse ensures every process—receiving, storing, picking, packing, and shipping—is documented.
Data Dashboard
Easy-to-use dashboards provide complete insights into sales and warehouse management.
Data Dashboard
Easy-to-use dashboards provide complete insights into sales and warehouse management.
Double Check Orders Before Picking and Packing
MyCloud’s system double-checks order statuses with TikTok Shop and other marketplaces before starting the picking and packing process.
Double Check Orders Before Picking and Packing
MyCloud’s system double-checks order statuses with TikTok Shop and other marketplaces before starting the picking and packing process.
Triple-Layer Inventory Management
Prevent out-of-stock issues with three layers of inventory—reserved stock, packing stock, and available inventory.
Triple-Layer Inventory Management
Prevent out-of-stock issues with three layers of inventory—reserved stock, packing stock, and available inventory.
Single Inventory for All Channels
Sell a single product across multiple channels simultaneously—stock is automatically updated as soon as an order is placed.
Single Inventory for All Channels
Sell a single product across multiple channels simultaneously—stock is automatically updated as soon as an order is placed.
Support During Promotions with Increased Workforce
During high-sales promotions, MyCloud supports businesses by scaling the workforce in line with increased order volumes.
Support During Promotions with Increased Workforce
During high-sales promotions, MyCloud supports businesses by scaling the workforce in line with increased order volumes.
Use MyCloud for Short Videos with Product Tags for Automated Orders
MyCloud lets you attach product tags in short videos; once an order is placed, MyCloud manages everything, including stock updates every 3 minutes.
Use MyCloud for Short Videos with Product Tags for Automated Orders
MyCloud lets you attach product tags in short videos; once an order is placed, MyCloud manages everything, including stock updates every 3 minutes.
Using MyCloud for Live Selling
MyCloud ensures seamless order processing during live sessions, handling orders as they come in to avoid issues.
Using MyCloud for Live Selling
MyCloud ensures seamless order processing during live sessions, handling orders as they come in to avoid issues.
Boost Sales with Affiliate in Short Videos and Live
Expand sales through Affiliate programs, using influencers who choose well-stocked products to promote.
Boost Sales with Affiliate in Short Videos and Live
Expand sales through Affiliate programs, using influencers who choose well-stocked products to promote.
Live Selling at MyCloud’s Warehouse
MyCloud provides space and equipment for live selling directly from the warehouse, adding credibility and saving time by managing orders in real time.
Live Selling at MyCloud’s Warehouse
MyCloud provides space and equipment for live selling directly from the warehouse, adding credibility and saving time by managing orders in real time.