Order management
Live Commerce
Live Commerce is becoming a popular method for sellers to connect with customers in real-time. Platforms like TikTok Shop, Shopee Live, and Lazada Live provide businesses the opportunity to create personal connections, showcase products in an engaging manner, and directly influence purchasing decisions. However, managing Live Commerce successfully involves more than just streaming it’s also about seamless order handling, accurate inventory management, and on-time fulfillment to meet the demands of live viewers after the session ends.
Challenges in Managing Orders During Live Commerce
Handling Sudden Order Spikes
Live selling can result in a sudden influx of orders within a short period, particularly during campaigns, promotions, or viral moments, often called an “Order Spike.” Without a solid backend system, managing these orders can become chaotic. Prioritizing orders during spikes is critical, as delays can lead to canceled orders, disappointed customers, lost sales opportunities, or, in the worst-case scenario, channel suspension by some platforms. Businesses must ensure they are prepared with both a robust system and adequate workforce to handle these spikes effectively.
Inventory Synchronization Issues
Live commerce requires accurate, real-time inventory updates. Without proper synchronization, sellers might face challenges like selling out-of-stock items, which can lead to delays or order cancellations, harming customer trust. Accurate stock information is vital when multiple buyers are trying to make purchases during high-demand moments.
Live Session Pressure and SLA Compliance
Managing SLA (Service Level Agreement) during live commerce is challenging due to the high volume of orders and immediate demand. Non-compliance can result in penalties from platforms like TikTok Shop, Shopee, or Lazada. These platforms prioritize customer satisfaction and fast fulfillment, which means that sellers need to align their order handling with stringent SLA requirements to avoid penalties and maintain a high rating.
Handling Sudden Order Spikes
Live selling can result in a sudden influx of orders within a short period, particularly during campaigns, promotions, or viral moments, often called an “Order Spike.” Without a solid backend system, managing these orders can become chaotic. Prioritizing orders during spikes is critical, as delays can lead to canceled orders, disappointed customers, lost sales opportunities, or, in the worst-case scenario, channel suspension by some platforms. Businesses must ensure they are prepared with both a robust system and adequate workforce to handle these spikes effectively.
Inventory Synchronization Issues
Live commerce requires accurate, real-time inventory updates. Without proper synchronization, sellers might face challenges like selling out-of-stock items, which can lead to delays or order cancellations, harming customer trust. Accurate stock information is vital when multiple buyers are trying to make purchases during high-demand moments.
Live Session Pressure and SLA Compliance
Managing SLA (Service Level Agreement) during live commerce is challenging due to the high volume of orders and immediate demand. Non-compliance can result in penalties from platforms like TikTok Shop, Shopee, or Lazada. These platforms prioritize customer satisfaction and fast fulfillment, which means that sellers need to align their order handling with stringent SLA requirements to avoid penalties and maintain a high rating.
How MyCloud Fulfillment Supports Success in Live Commerce
How MyCloud Fulfillment Supports Success in Live Commerce
MyCloud Fulfillment helps businesses overcome the challenges of live commerce with an integrated system that provides accuracy, efficiency, and speed—everything required to thrive on TikTok Shop, Shopee Live, and Lazada Live. MyCloud’s comprehensive system, combining OMS (Order Management System) and WMS (Warehouse Management System), seamlessly organizes and prioritizes orders. With real-time API stock updates every five minutes, MyCloud minimizes delays, ensuring accurate inventory levels. Additionally, the barcode system guarantees 99.5% accuracy, while an on-demand workforce is ready for Order Spikes, ensuring SLA compliance and customer satisfaction.
How MyCloud Fulfillment Solves Live Commerce Order Challenges
Effective Order Prioritization Using OMS and WMS Integration
MyCloud leverages an integrated OMS and WMS system for seamless order management. This system automatically prioritizes orders, minimizing confusion over which orders to fulfill first during high-demand live events, which helps in reducing errors and delays, ensuring that all orders are processed efficiently.
Real-Time Stock Updates via API Integration
MyCloud’s API integration connects with all sales channels, updating stock levels every five minutes. During live sessions, this real-time update is crucial for ensuring accurate inventory data, preventing the sale of out-of-stock items, and maintaining customer satisfaction. The precise synchronization enables a smooth live commerce experience.
Barcode System for Accuracy and Speed
With MyCloud’s barcode system, picking, packing, and shipping accuracy reaches up to 99.5%. During live sessions, where orders flow in rapidly, this accuracy helps reduce errors and boosts customer satisfaction, leading to fewer returns or complaints.
Scalable Workforce for Order Spikes
During live events that generate high order volumes, such as Double Day campaigns or viral promotions, MyCloud can quickly scale up its workforce to meet the surge in demand. With both professional full-time staff and part-time employees, MyCloud ensures orders are fulfilled on time, adhering to SLA, even when order numbers spike.
